Why isn’t Pakistani culture as well-known as Indian culture?

Indian culture is well known from Indian food to yoga to spirituality and Bollywood. But why is it that Pakistan’s culture isn’t that well known?

A lot of Pakistanis have emigrated to the west, Middle East but their culture or even music isn’t really known to others outside the south Asian sphere?

I know for example contemporary Pakistani music or the coke studio series are quite popular amongst Indians since many Indians can understand Urdu.

Also I would like to know what is the difference between northern Indian Muslim culture and that of Pakistan?