D2C Brand - Initial Logo

We've launched a new physical consumer products start-up doing wallets, laptop accessories, backpacks, etc. The guiding principle of the brand is functionality and form over style. We're in the process of redesigning a logo and have gotten 2 basic ideas.

We've launched a new physical consumer products start-up doing wallets, laptop accessories, backpacks, etc. The guiding principle of the brand is functionality and form over style. We're in the process of redesigning a logo and have gotten 2 basic ideas.